ROI: Capturing the Big Picture
Article by Larry N. Long
- Published
- Name of issue : Technical Training
- Date of issue : Nov./Dec. 1999
- Web address : http://www.astd.org/NR/rdonlyres/9EB24B3D-2D4E-4E37-8DB1-C9B92A720B69/0/long.pdf
- Language : English
Subjective Assesment
A comprehensive overview and explanation why ROI should not be applied stand-alone when measuring training effectiveness. The integration into Kirkpatrick's model (4 level assessment) broadens the scope and effectiveness of assessement.
Overview
This article introduces to the ROI approach, suggesting to include other types of evaluation as well. The author concentrates on the discussion about the integration into Kirkpatricks' evaluation model which should not only be limited to level 4 (impact of training on organizational performance metrics).
Methodology
A reflection on evaluation needs for measuring effectiveness of training programmes in enterprises.
Results
Conclusions
Issues
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